Editors Note: Research shows that the majority of the community and particularly the disabled community still do not know about the NDIS, or understand how it will work and assist them. The Government was planning a national advertising campaign to inform the public of the NDIS rollout but has suddenly scrapped the plan. Has this been done purely to save money or are they worried about creating too much demand for the scheme? Are they trying to curb knowledge and hence demand to keep the cost of the scheme down? Or perhaps they don’t want too much demand immediately as the NDIA agency may not be equipped to cope with a sudden rush of applicants?

Once again though the Government has not attempted to explain the decision to the disability community and we, the disabled, want to be fully involved in the NDIS and not merely treated as charitable cases. More targeted promotion of the NDIS may prove more effective and more cost effective at the same time but we deserve to be consulted and have the decision fully explained to us.


The National Disability Insurance Scheme continues to face criticism from disability advocates.

Disability advocates fear that information about the National Disability Insurance Scheme will not reach thousands of potential participants after the federal government dumped its ad campaign six weeks before the introduction of the $22 billion reform.

The government scrapped the advertising campaign as part of a federal budget measure, diverting $66.7 million to the NDIS savings fund, which will contribute to the future costs of the scheme.

A social media campaign definitely won’t reach a lot of the community.

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The National Disability Insurance Agency, which administers the scheme, is already promoting it through the social media hashtag #ndisready and community meetings in areas where the scheme is being launched.

Advocacy director of the NSW Council for Intellectual Disability Aine Healy said some people with a disability and their carers do not use social media and those who do are likely to already be informed about the NDIS.

“A social media campaign definitely won’t reach a lot of the community,” she said.

“If they’re doing any sort of targeting on people that like or follow any page to do with disability … the chances will be that they’re preaching to the converted because people use Facebook to engage and seek, so those are the types of people that will already know about the NDIS.”

Ms Healy supported the idea of community…

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