We could certainly do with a campaign like this in Australia I believe. Tourism bodies should monitor the success or otherwise of the campaign and whether it makes a difference to the disabled and the attitudes of the general public towards disabled people:

New movement puts respect at the heart of accessible tourism

This week sees the launch of Tourism is for Everybody – a movement to help the travel and tourism industry better understand and cater for the 12 million plus people in Britain who are disabled in some way.

Tourism is for Everybody encourages individuals, businesses & policy makers to pull together to deliver a warmer welcome for ALL visitors, including those with some form of impairment.

The campaign is being launched this week at the British Tourism & Travel Show and is led by national charity Tourism for All, the voice for accessible tourism in the UK. As their Chairman and campaign spokesman Tim Gardiner MBE explains “It’s not just about legislation and infrastructure, it’s about awareness and respect.”

Nineteen percent of people in Britain and approximately one billion people in the world live with an impairment. Although they already travel quite widely – making 263 million day trips and 12.8 million overnight trips within England alone – research by Tourism for All suggests that disabled people’s experiences are often less than satisfactory and that they can be made to feel awkward or unwelcome.

The Minister for Disabled People, Justin Tomlinson MP said: “Tourism in the UK is thriving with more people choosing to stay at home than go abroad. From the beaches in Bournemouth to the museums in Manchester, I want disabled people to share the experiences that others enjoy freely. The spending power of disabled households is already £212 billion and by making a few changes, this…

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